Turn Around Management Plan for Publishing House Kultura |
27.12.2007 |
Client: Group of Finance and Investments S.A (GOFI), Skopje
Period: October - December 2007
The assignment of PointPro Consulting included
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Assessment of the past performance and identification of the internal and external effects influencing the overall business performance;
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Assessment of the Macedonian publishing market;
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Development of Turn around management Strategy and business plan for enhacement of the business performance on short to mid term basis.
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Development of a marketing strategy and tools for enhanced implementation and realization of the marketing operations;
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Development of financial plan on mid term basis.
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