Macedonia Tourism Business Planning Support |
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Client: Macedonia Competitiveness Activity, funded by the USAID
Period: October, 2002 – February, 2004
Main goal of the program is to make Macedonian companies and their
products and services competitive on the national, regional and global
markets through a concerted work on development of several selected
industry clusters.
To reach this objective the following project approach and services were implemented:
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Business plan development support to 6 tourism-service companies, that
included sales and marketing strategy for targeted customer segments
• Participation on the after-action review meeting to discuss the
process and identify improvements for future research activities.
The
work process on each business plan development encompassed the
following: one day training seminar in business planning process
introduction; initial assessment; analytical work and development of
business plan sections; report writing.
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